Short answer
A Roblox game takes 3–5 weeks for a playable prototype, 8–12 weeks for a commercial build with monetisation, and 14–24 weeks for a live-service title with progression, economy and seasonal content. Branded activations usually ship in 8–10 weeks because scope is fixed by the campaign date.
| Prototype / vertical slice | 3–5 weeks |
|---|---|
| Commercial build | 8–12 weeks |
| Live-service title | 14–24 weeks |
| Brand activation | 8–10 weeks |
Timelines are predictable when scope is fixed before production. The sequence rarely changes:
Almost every overrun traces back to scope agreed in conversation rather than in a document, art starting before the loop is proven, or no playable build until the end. Shipping a playable build every two weeks converts schedule risk into visible, early decisions.
A focused single-loop experience or a prototype can be. A monetised game with progression and an economy cannot be built and tested properly in four weeks.
Scoping usually starts within one to two weeks of a first call; production follows immediately after the scope is signed off.
No. Plan at least eight weeks of post-launch iteration — the first telemetry after launch is where most of the retention gain is found.
Fixed scope, fixed price and a launch date within 48 hours of a first call.
