How much does Roblox game development cost in 2026?
Commercial Roblox builds run from £12,000 for a single-loop experience to £150,000+ for a live-service title with seasonal content. Below are the bands we actually quote, what sits inside each one, and the four variables that move the number most.
Build cost bands
| Engagement | Investment | Timeline | What's included |
|---|---|---|---|
| Prototype / vertical slice | £8,000 – £15,000 | 3–5 weeks | One playable core loop at shipping quality, basic UI, playtest report and a go/no-go recommendation before full production. |
| Focused commercial build | £12,000 – £35,000 | 8–12 weeks | Single strong loop, monetisation, UI/UX, analytics and launch support. The usual shape for a first commercial title or a branded activation. |
| Full live-service title | £35,000 – £80,000 | 14–20 weeks | Progression, economy, multiple loops, custom animation, seasonal content plan, telemetry pipeline and eight weeks of post-launch live-ops. |
| Flagship / branded world | £80,000 – £150,000+ | 16–24 weeks | Large world, bespoke systems, cinematics, brand compliance and moderation, creator launch programme and an always-on live-ops calendar. |
| Developers on retainer | £550 – £950 per day | From 1 month | Senior Luau engineers, designers or animators embedded in your team, working in your repo and your review process. |
UK studio rates, GBP, excluding VAT. Retainers reduce the effective day rate.
Cost by service
Roblox Agency
£3,500 consulting to £150,000+ buildsA full-service Roblox agency: platform strategy, commercial game development, branded activations, interface design, animation and live-ops, delivered by one UK team.
1 week for strategy, 8–24 weeks for a buildRoblox Game Development
£12,000 – £150,000+ per buildEnd-to-end Roblox game development: concept feasibility, Luau engineering, art and UI, monetisation design, launch and live-ops.
8–24 weeks to launch, depending on scopeRoblox Scripting & Luau
£550 – £950 per engineer per dayServer-authoritative Luau engineering: gameplay systems, netcode, data persistence, anti-exploit and performance optimisation.
From 2 weeks; retainers from 1 monthRoblox UI / UX Design
£6,000 – £25,000 per projectRoblox UX and interface design: HUDs, first-session onboarding, shop and progression flows, plus a reusable Roblox design system, implemented in Roblox Studio.
3–8 weeksRoblox Animation
£4,000 – £30,000 per projectRoblox animation: rigging, character and combat animation, cutscenes, emotes and world motion, budgeted for mobile performance.
2–8 weeksMetaverse & Brand Activations
£25,000 – £150,000+ per activationBranded Roblox experiences and metaverse worlds: campaign concept, native-feeling build, measurement against paid media benchmarks, and always-on live-ops.
8–14 weeks from brief to launchRoblox Game Design
£8,000 – £35,000 per engagementRoblox game design: core loop, progression, economy modelling and level design, benchmarked against comparable titles before production spend.
3–8 weeksRoblox Game Consulting
£3,500 – £15,000 per engagementRoblox game consulting: platform feasibility, monetisation modelling, technical and live-ops audits, and roadmap planning.
1–4 weeksWhat actually moves the price
Systems count, not world size
A large map is cheap. Each additional server-authoritative system — economy, matchmaking, inventory, trading — adds engineering and QA, and that's where budget goes.
Live-service vs one-off
A campaign world that runs for six weeks is far cheaper than a title designed to retain players for a year. Seasonal content, telemetry and a weekly ship cadence are ongoing costs, not build costs.
Art and animation bespokeness
Curated marketplace assets keep costs down. Bespoke characters, rigs, combat sets and cutscenes are the single largest swing factor in art spend.
Brand and compliance overhead
Branded builds need policy review, moderation planning, rights-cleared audio and legal sign-off cycles. Budget 10–20% on top of the equivalent non-branded build.
Pricing questions
How much does it cost to make a Roblox game?
A commercial Roblox game costs £12,000 to £150,000+ to build. A focused single-loop experience sits at £12,000–£35,000, a full live-service title at £35,000–£80,000, and a flagship branded world at £80,000–£150,000+.
How much do Roblox developers charge per day?
Senior UK Roblox developers charge £550–£950 per day depending on specialism — engineering, design or animation — and engagement length. Monthly retainers lower the effective rate.
Why are quotes for Roblox games so different between studios?
Because most quotes price different things. Ours includes feasibility, economy modelling, analytics and eight weeks of post-launch live-ops; cheaper quotes usually stop at a build handover with no monetisation or retention work.
Do you offer fixed-price Roblox development?
Yes. After a paid feasibility and scoping phase we quote a fixed price and a launch date. Scoping first is what makes the fixed price honest.
What ongoing costs should we budget after launch?
Plan for 10–20% of the build cost per quarter for live-ops: seasonal content, balance changes, exploit response and discovery optimisation. Roblox itself takes its standard platform revenue share on Robux transactions.
Is it cheaper to hire freelancers than a studio?
On a day rate, sometimes. On total cost, rarely — most rescue work we take on is a freelance-built game that needs its server architecture and economy rebuilt before it can scale.
Get a fixed price for your scope
Send the concept and target launch date. You get a price band and timeline within 48 hours.