Launch · Top 50 launch
From prototype to publishing partnership
A talented two-person dev team had a great mechanic and 18 months of scope creep. They needed a partner, not a rebuild.
Client
Independent dev team
Duration
18 weeks
Team
1 producer, 2 engineers, 1 designer, embedded with client team
Platforms
Roblox PC, Roblox Mobile, Xbox
Top 50
Launch-week rank
12→60fps
Mobile framerate
94%
Day-1 install → play
Yes
Publishing offer secured
The challenge
- Prototype ran at 12fps on mobile and had no economy or progression outside the core mechanic.
- Team had no publishing relationships and no launch marketing plan.
- Runway was 4 months — the game had to ship, retain, and be pitchable to a Roblox platform partner.
Our approach
01
Scope collapse workshop
We spent week one cutting the design doc from 60 features to 9 — the ones the core mechanic actually needed to feel finished.
02
Performance-first re-implementation
Rebuilt the core loop with server-authoritative state, streaming worlds, and mobile-tuned rendering. Shipped 60fps on mid-tier Android.
03
Publisher pitch package
Analytics dashboard, retention model, monetisation forecast — packaged for a first-party platform partnership conversation.
"They gave us a business, not a build. Our first publishing call happened in week 14."
Co-founder · Independent Dev Studio
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